In my adult life I have built several businesses. Each began with a cluster of questions about a topic I wanted to learn more about. As I answered my own questions, I created a business model based on helping other people answer those same questions.
Five years ago I started Creative Content Coaching, the most recent iteration of this cycle, to find out how to scale individual influence while maintaining integrity and authenticity. It was a writer’s dilemma, at a time when publishing options were multiplying and the social media landscape was exploding. After two years of deep research and immersion in the alt publishing and author platform space, I found my answers and systematized them into a program that I could teach to others.
I did this successfully for two years, and could have kept going. But meanwhile I was offered the opportunity to take my career in another direction, with another set of questions to answer and an exciting new landscape to conquer. This new direction is a better fit for me now, so I am moving on from Creative Content Coaching.
I still work with a select few clients on big picture, media and messaging strategy. I may still blog here occasionally. But the landscape for authors who want to scale their presence is more settled than it was five years ago, and there are multiple, excellent resources for those who want to find out more—several of which I have linked to in earlier blog posts.
The good news overall is that quality writing still trumps social media ubiquity. If you have something important to say, can say it well, and have a way to reach people, your platform will grow. Publishing, to a large extent, is about who you know—and half the fun is meeting people along the way. So get out of your shell and share ideas, develop friendships, and enjoy yourself. As Tim O’Reilly would say, bring more value to the ecosystem than you harvest from it.
If you are on my email list, you will continue to hear from me occasionally when I have interesting things to share. And I will continue interviewing people on my Dream Talk Radio podcast and YouTube channel. But for now, bring me that horizon.