If you’ve never heard of Tumblr (or its closest competitor Posterous), welcome to the world of short-form blogging! Tumblr is a vibrant platform and community, where authors post entries that are larger than a tweet (140 characters) but significantly shorter than the 600-800 words of a typical blog post. Many Tumblrs consist exclusively of photos, video, or links that contribute to a visual or thematic aesthetic, with very little written explanation.
In order to get a fuller understanding of the ways in which Tumblr is used, and the community that contributes so much to the success of the platform, I interviewed my daughter, Chicago-based comic and film artist Lyra Hill. Lyra produces a series of performative art events called Brain Frame, and successfully uses Tumblr (and Facebook) to promote it.
If you listen to our entire 12 minute conversation, you will have a good idea of Tumblr’s strengths compared to a full-featured blog platform such as Blogger or WordPress. There is a great FAQ about Tumblr here. And if you’d like to pick up one of Lyra’s excellent limited edition comix, you will find them here. As she says at the very end of our talk, “Tumblr is all about the images.”