ABCs of Web Presence

The ABCs of Web Presence is a step-by-step approach to activating your message online. Topics include writing in an authentic voice, budgeting time for social media, cultivating the ephemeral states of curiosity and flow to help you stay on track, and dealing with the inevitable slumps in energy that independent marketers experience. The posts are inspirational, and also highly practical. They form the basis for my series of talks on energizing your content, expanding your reach and activating your message.

K is for Knowledge

January 2, 2012

One of my favorite sayings is, “Life is an open-book test.” It is not important that you know everything, either in life or in business. But it is important to know where to find the answers you need. If you have set up your web presence correctly, chances are that even if you don’t know [...]

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J is for Juggling

September 23, 2011

The most frequent complaint I hear from clients is that they are juggling too many things at once. It is a familiar refrain, though the picture shifts slightly from one profession to another. Meeting with clients, managing projects, marketing, keeping up with billing and bookkeeping—there is too much of everything to do. When time gets [...]

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I is for Intuition

March 16, 2011

In an online world dominated by analytics, you may be relieved to know that one of the most important social media tools at your disposal is your intuition. It is especially important in creating a vibrant web presence, where half the battle is separating the wheat from the chaff among the new marketing tools popping [...]

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H is for Honesty

January 10, 2011

Being honest is an art, not a science. If it were a science, anyone could do it well by following a simple formula. Instead, there are different rules for different levels of honesty, and it is important when cultivating your web presence to know which level you are going for, and why. What sort of [...]

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G is for Generosity

September 29, 2010

One of the many things I like about Clay Shirky’s new book, Cognitive Surplus: Creativity and Generosity in a Connected Age, is that he shines a light on some of the human qualities that give the internet its real value. Shirky writes, “The harnessing of our cognitive surplus allows people to behave in increasingly generous, public, and [...]

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F is for Flow

August 23, 2010

In my latest email newsletter, I talk about finding your way into ”the zone,” where creating content for your web presence is effortless and enjoyable. Being in the zone is also called “flow,” and the feeling is unmistakable: deep concentration, coming up with just the right words and concepts when you need them, being so engrossed in [...]

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E is for Equanimity

July 19, 2010

One of the most challenging aspects of boosting your web presence is responding to the many different types of people in your social network. These could be friends (or former friends), colleagues, customers, clients, or prospective clients. Setting a good tone is easier by phone or face to face than it is through writing. That is why [...]

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D is for Doldrums

July 1, 2010

Developing a vibrant web presence is not just about producing and sharing creative content; sometimes it is about creating any content at all. Even highly motivated people can get stuck in the doldrums, while resistance and avoidance set in and important goals languish. Everyone falls into the doldrums now and then, which makes knowing how to [...]

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C is for Curiosity

June 17, 2010

Social networking sites are full of advice on how to create excitement among your followers and convert them into customers. There are some great ideas out there, but most miss the number one reason that people keep reading your blog, or following you on Twitter and Facebook: because they want to hear what you have [...]

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B is for Budget

June 7, 2010

In the home-based business craze of the early 90′s, everyone with a computer and a dining room table was making something, advertising by direct mail, and trying to monetize their great ideas. One prominent author of that era advised small businesses to scrimp on things that customers didn’t see—desks, chairs, filing cabinets, office equipment—while making sure [...]

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