When I was learning to read, A stood for Apple. But in web presence, it all starts with Authenticity. This is true even though some smart people say that authenticity is dead. They only say that because it is so important, yet most people don’t understand what the term means. So this is where our [...]
ABCs of Web Presence
The ABCs of Web Presence is a step-by-step approach to activating your message online. Topics include writing in an authentic voice, budgeting time for social media, cultivating the ephemeral states of curiosity and flow to help you stay on track, and dealing with the inevitable slumps in energy that independent marketers experience. The posts are inspirational, and also highly practical. They form the basis for my series of talks on energizing your content, expanding your reach and activating your message.
