Publishing

Publishing your content as ebooks is not only a good idea, it has never been easier to do. But you know all that. The articles in this section explore the digital publishing space in depth, providing critical context and insights into successful writing and publishing strategies that will keep your content on the top of the heap.

Authors: Where is the Taproot of Your Web Presence?

February 12, 2012

I write a lot about the importance of web presence for businesses and individuals, how to create it and how to sustain it. But right now authors are in a uniquely powerful and also potentially hazardous position in terms of their web presence, and in this post I want to speak to those issues specifically.

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Web Presence Strategies for Authors

November 21, 2011

In my role as co-host of the Bay Area Blogger’s Society, I gave a presentation recently on marketing platforms for authors. It makes sense to think of your web presence as needing two or more platforms to really get “lift.” For most authors, one platform is their personal website or blog. The talk was intended [...]

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New Media and the Future of Radio

May 17, 2011

In addition to covering changes in social media and digital publishing, I have an active interest in radio and internet broadcasting. Radio and television are both undergoing huge transformations, as live broadcasting becomes something we can all do sitting in front of our computers, or even using our smartphones. The technology is affordable, the platforms [...]

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How to Write and Market a Successful eBook

April 24, 2011

Having a publishing house market your book used to be one of the big advantages of signing with a major publisher, but not anymore. Established authors have understood for years that they need their own publicist and marketing plan for every new release. Meanwhile, the internet is abuzz with puzzled and frustrated writers trying to [...]

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To Kindle, With Caution

April 13, 2011

By all accounts, the publishing industry is in tough shape. Sales are down, bookstores are closing, and many authors are leaving traditional publishers in favor of publishing ebooks. I have been watching these changes with growing interest, as have most other authors I know who have either entered or are considering entering the burgeoning world of [...]

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