Social Media

Independent content experts need to take advantage of every opportunity to spread their message and grow their networks. That’s where these posts come in. I stay abreast of changes in the social media space, and let you know the strategies that will help you stay on the cutting edge and make the best choices for your needs.

Building the Right Social Media Strategy – Social Jumpstart TV

January 31, 2012

Last week I had the opportunity to talk with Mike Wolpert, host of Social Jumpstart TV, about how to share what you know using social media, blogs, video, and other tools. Please share our conversation with others who may find this information very useful! And while you’re at it, why not subscribe to Social Jumpstart [...]

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An Artist’s View of Tumblr

December 16, 2011

If you’ve never heard of Tumblr (or its closest competitor Posterous), welcome to the world of short-form blogging! Tumblr is a vibrant platform and community, where authors post entries that are larger than a tweet (140 characters) but significantly shorter than the 600-800 words of a typical blog post. Many Tumblrs consist exclusively of photos, video, or links [...]

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Web Presence Strategies for Authors

November 21, 2011

In my role as co-host of the Bay Area Blogger’s Society, I gave a presentation recently on marketing platforms for authors. It makes sense to think of your web presence as needing two or more platforms to really get “lift.” For most authors, one platform is their personal website or blog. The talk was intended [...]

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5 New Tips for Facebook Business Pages

July 25, 2011

Lots of changes have been happening behind the scenes at Facebook. The platform now has a lot more functionality for business and professional users. If you have a Facebook Page for your business, now is a great time to try out some of these new tips and tricks for increasing your exposure and reach on [...]

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SEO, SMO, and Content

June 11, 2011

Search engine optimization (SEO) is an important component of a successful web presence plan. If you already have a website, SEO basics involve making sure each page on your site achieves the highest ranking in Google and other search engines. Often, making small changes to your page “metadata” is enough to increase your visibility to [...]

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Facebook’s Growing Problem

May 28, 2011

I had this post half written when I went away last weekend for my daughter’s college graduation. When I returned, I read these comments made by Facebook founder Mark Zuckerberg at the e-G8, bemoaning the fact that people are still concerned about privacy on Facebook despite all its benefits for social change worldwide: We see this [...]

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New Media and the Future of Radio

May 17, 2011

In addition to covering changes in social media and digital publishing, I have an active interest in radio and internet broadcasting. Radio and television are both undergoing huge transformations, as live broadcasting becomes something we can all do sitting in front of our computers, or even using our smartphones. The technology is affordable, the platforms [...]

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Three Great Products from Web 2.0 Expo

March 30, 2011

Here in San Francisco, the weather is beautiful and people are smiling after weeks of rain. Inside Moscone Center at the Web 2.0 Expo, a similar climate of hope and expectation prevails, bolstered by evidence that the economic climate now favors individuals, businesses, and non-profits that want to expand their reach with a slew of [...]

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5 Great New Social Media Strategies for Business

February 27, 2011

Most business owners understand the basic premise of social media marketing today, which is that linking your website to your company presence on other social networking hubs (such as LinkedIn, Facebook, and Twitter) is more effective than just getting a lot of SEO for your site. Consequently, I spend a lot of time advising small [...]

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10 Best Tips for Using New Facebook Pages

February 17, 2011

Want to hear how Facebook Pages stack up alongside other social media strategies? Check out my latest TV interview on the subject! You may have heard by now that Facebook is changing what we can do with Business Pages. As of March 10, all Pages on Facebook will have a new look, and some important [...]

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