Sometimes you don’t know how you’re going to use a social media site until you’ve been on it for a while. In my case, a lightbulb went off about Google+ and Pinterest one day as I was silently fuming about a full-page book ad in the New Yorker.
The ad didn’t make any sense from a marketing standpoint, and the more I looked the more questions I had: Who exactly was the ad targeting? Why did the publishers choose this magazine for this book? Where was the publisher’s brand, anyway? And how did they hope to sell the book or track the ad’s effectiveness without a single URL?
All I wanted to do was have some fun with the ad and jot down a few offhand comments. But where? This wasn’t Facebook or Twitter material because I had too much to say, yet it wasn’t quite right for my blog either. That’s when the lightbulb appeared. It was perfect for Google+! Continue reading Social Media Tip: Turn Your Rants Into Pin Boards