Too often, authors learn about metadata the hard way: preparing to upload your newly-finished book, you find that Amazon requires things like BISAC subject headings and book descriptions of different lengths. Filling in these fields as an afterthought may doom your book to obscurity, because the key to making any book easily discoverable on the web is to give it the best metadata possible.
Recently, Thad McIlroy and Renée Register published the go-to manual on the subject, The Metadata Handbook. This is an essential for any author or publisher who wants to understand not just what metadata can do, but how it has evolved historically and how metadata standards are changing today.
I recently spoke with Thad about how authors and small publishers can benefit from a deeper understanding of metadata. To hear his thoughtful analysis and excellent suggestions, watch our full 30 minute interview: