What Nobody Tells You About Facebook Pages

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Hardly had I typed the last paragraph (about how Facebook constantly alters their page structure) and published this post, when Facebook announced a New Look for Pages! For more information, check out my next post in this series!

Creating a Facebook page is an excellent way to gain exposure for your business, build a buzz, and actively engage with clients. It is a simple process, and Facebook has recently added big welcoming graphics to make the process seem even easier. They let you choose between making pages for a:

  1. Local Business or Place
  2. Company, Organization, or Institution
  3. Brand or Product
  4. Artist, Band or Public Figure
  5. Entertainment
  6. Cause or Topic

What they haven’t added is information telling you what the structural differences are between those choices. I will focus on this one point today (though there is lots more to say about creating good pages) because it is the first and most important choice you will make in starting your page.

Here is what you see when you go to Create a Page:

Most people will choose “Local Business or Place” when setting up their page. This is an excellent choice for restaurants, but not for businesses without a storefront or regular hours. Why? Because of the limited amount of information you can enter about your business using this template.

After you choose between the six buttons, select a category to describe your business, and give your page a name, you can begin editing your company information. Go to the “Info” tab and click the small “Edit Information” link, and you will see a screen that looks like this:

Each page type lets you enter Basic Info, Detailed Info, and Contact Info in this section of your page. But the contents of these sections differ between page types. Once you choose a page type (no matter what “category” within that you choose), you will only be able to show certain types of information about your business. As you can see above, for a “Local Business or Place” page, the only Basic Info you can give is “About.” And if you then click on Detailed Info, you will only see entry fields for store hours, location, website, parking information, and a general description.

The good news is that you can leave a field blank and it simply won’t show up on your finished page. There is a lot you can’t know about Facebook pages until you actually create one and realize you made the wrong choice. I don’t know any other place on the web where you can get a break-down of what the different page choices allow you to share, so here, for your convenience, is a list of all your options.

As you can see, the Entertainment and Causes pages are a little thin on detail, so you might want to choose another template to set up a page for your pet project.

Of course this is all subject to change, as Facebook is continually altering its site layout and options. And it is only the tip of the iceberg: there are lots of things you can do to optimize your Facebook business page, some of which you really should do right away. But those will have to wait for another post. Meanwhile, I hope this is useful for you, and steers you away from one of the most common mistakes in creating Facebook business pages.

24 thoughts on “What Nobody Tells You About Facebook Pages

  1. Thanks ! Just the info I was looking for.
    I was debating between Brand… and Company… for a new page ( selling WeeRide bicycle accessories) and looks like there is no advantage in choosing Brand.. so Company.. it is

  2. Very helpful. Besides descriptions, are there any differences in the interactions and content published? I was told that local business pages, for example, limit the number of fans to under a 100.

    1. I don’t think that’s accurate. Any page can have an unlimited number of “likes.” If you want to change the name of your page, you can only do so if you have under 100 “likes.” Once you go over that threshold, the name of the page is set in stone.

  3. I hope it is possible to change the page type after it was published. I could not figure out how. Because my page now appears as a Place in search results. And it is a company with no need for foot traffic so I’d like to change the page type. Possible?
    Thanks

    1. Yes, it is absolutely possible. Go to your page in Facebook, and click on the “Edit Page” button to the right. Then click on the “Basic Information” tab in the left sidebar, and you will see the drop-down menus for changing the type of page you have. Good luck!

  4. Hi Anne. Thanks for your post. I have just had some clients who had this exact issue. Can you help me with this question though? I have been trying to identify the difference between a place and a page – obviously there are the potential for people to check in at a place but I am having trouble tagging a place – is that standard or just a bug on my end? If I had to choose I would prefer being able for my business or others to be tagged. I look forward to hearing from you.

  5. One thing I found was that there are many things you cannot do with a business or company page that you can do with your personal page such as who you can tag in a photo, the types of sharing you can or cannot do, the fact that you need to be logged in to FB to see Local Business page but not for Company page.

    These are pretty fundamental things to making the page usable from a marketing perspective in my opinion. I like your table on ‘types of FB pages’ and wondering if you know where to get other information about other things you can or cannot do with the different types of pages?

    I even found that if I am using the company page then I cannot LIKE certain pages but haven’t quite figured out why I am prevented from liking a page.

    Any other hints on this would be great.

    Thanks

    1. Thanks for this, Paul. I have been reluctant to write another post on the topic because Facebook changes their page functionality so often, it’s hard to keep up. But it might just be time to revisit this.

  6. I’ve just sent a huge compaint into FB over this. So thanks for it. You’ve built up some good Karma. They however, oh dear. Definately a time out!

    1. I couldn’t agree more with you about the time out! Don’t hold your breath though. Thanks for the good Karma tip–every little bit helps!

  7. This is good info Anne! Facebook is something have not played much around with in the digital space, dint get much chance. but now guess when am getting in, your post is of real help. Just subscribed for more… Happy Writing!! :)

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